'Integrated Media' Reservation Deadline Extended

The deadline to register for our Dec. 12 State of the Industry banquet has been extended to Dec. 4. The dinner will feature a panel discussion on Integrated Media--a mixed product portfolio that embraces print, the web and conferences. Discussion topics will include:
  • how to align and balance different media to serve a target audience and achieve financial goals.
  • how to assemble, sell, and manage portfolios of print/web/conference products for their audiences,
  • how media buyers see these portfolios, and
  • how readers actually want to consume information.
The event will be held at the Crowne Plaza Boston in Natick, which is located just off Exit 13 on the Massachusetts Turnpike (I-90), across the street from the new Natick Collection mall.

Get details on the banquet.

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Residuals for Journalists?

Should journalists be paid residuals when their writing is used to generate extra revenue for their companies? Nikki Golden of ASBPE Chicago wonders about that topic in two blog posts, Just Sour Grapes? and Follow up to Sour Grapes. It's particularly worth reading the two articles she points to in those posts. Here are the links:
For background, ASBPE members can see our 2001 special report on electronic rights, which dissects the Tasini case referred to in Kim's article.

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2008 Azbee Awards Deadline, Conference Dates Set

The deadline for 2008 Azbee Awards of Excellence entries will be Feb. 1, 2008. Material published in 2007 is eligible for entry in the 2008 competition. The online entry form will be made live on the ASBPE site in the coming weeks. In the meantime, you can start thinking about what you’ll enter. To get an idea of the categories in which you can enter, see the list of 2007 winners, accessible here.

The dates for this year's National Editorial Conference are July 24-25. The conference will be held in Kansas City, at the at the InterContinental Hotel on the Plaza. The national Azbee Awards banquet will be held there on the night of July 24. Details on session topics will be posted on the ASBPE national web site soon; members will also find them in the November/December ASBPE newsletter, mailing soon.

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Web 2.0 Resources

Via the ASBPE Chicago blog, a useful post about the site J-Learning and its Journalism 2.0 blog. J-Learning provides information on topics such basic HTML coding, marketing your content, new reporting methods, and blogging. Chicago chapter board member Erin Hallstrom-Erickson makes special mention of the PDF download Journalism 2.0: How to Survive and Thrive. The site map is also a good starting point.

In a related post, Chicago board member Nikki Golden wonders when and how editors will be paid for new web-related duties. And ASBPE members can visit our forums to discuss how we're trained (or not) for new, web-related duties.

And of course, we'll discuss answers to questions about revenue and business models at our Dec. 12 State of the Industry panel, Integrated Media: A Work in Progress.

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Don't Miss the State of the Industry Banquet:
Integrated Media: A Work in Progress

RSVP deadline extended to Dec. 4.

With traditional publishing models under assault, a growing number of organizations are pinning their hopes on a mixed-product portfolio that embraces print, the web and conferences – also known as Integrated Media.

Our panel of experts, drawn from both the publishing industry and the “buy” side, will discuss ideas on:
  • how to align and balance different media to serve a target audience and achieve financial goals.
  • how to assemble, sell, and manage portfolios of print/web/conference products for their audiences,
  • how media buyers see these portfolios, and
  • how readers actually want to consume information.
The panel will be led by David Brousell, editor-in-chief of Managing Automation, and currently includes:
  • Julia King, executive editor, events/national correspondent, Computerworld.

  • Gary Beach, publisher, CIO magazine.

  • David Rudzinsky, vice president and chief information officer, Hologic Inc.

  • Paul Hoy, global manufacturing industry leader, Cognos Inc.
Don't miss this important event.

Meeting Details

Where:
Crowne Plaza Hotel
1360 Worcester Street (Route 9)
Natick, MA 01760
Directions
When: Wednesday Dec. 12, 2007
Networking: 6:00-7:00 p.m.
Dinner: 7:00-7:30
Panel Discussion: 7:30-8:45
Q&A: 8:45-9:15
Tickets include dinner and dessert. A cash bar will be available.

Menu: Grilled Marinated Chicken Breast with Dijon Mustard, Field Green Salad with Sherry Vinaigrette. Dessert: Fresh Fruit and Berries with Vanilla Cream

Cost:
Nonmembers: $75
Members: $65
Tables of 8: $500
Half-Tables of 4: $250
Reservations must be received by Dec. 4. Please mail your check, payable to "ASBPE-New England Chapter," to:
Alan Earls
222 Pond St.
Franklin, MA 02038
For further information or to pay by credit card, contact Alan at 508 528 6930 or email alan.earls@comcast.net.

Update, Nov. 27, 2007: The above has been updated to reflect that Paul Hoy of Cognos Inc. will replace Sharon Ward of Microsoft as a panelist.

Nov. 28: The reservation has been extended by three days, to Dec. 4.

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