March 26: Pulitzer's Gold Book Discussion

Tomorrow, March 26, join former ASBPE national (and New England) president Roy Harris and other Boston-area journalists for a discussion of Roy's new book Pulitzer's Gold — a history of the public service awards of print journalism's biggest prize. You'll also get a preview of the next round of Pulitzer awards, to be announced in early April.

A preview of the book on Poynter Online reports on the selection of The Boston Globe for the prize in 2003 for its coverage of the Catholic church's sexual abuse scandal, which was "anything but automatic" — despite the fact that Father Andrew M. Greeley wrote that without the Globe accounts "the abuse would have gone right on." Although the importance and scale of the story made it an obvious contender, the Globe still had to prove that the quality of its reporting matched that of previous recipients like The New York Times and The Washington Post. Meanwhile, at The New York Times, whose parent company also owns the Globe, then-executive editor Howell Raines reportedly was miffed by the Globe's scoop and made every effort to outdo the Boston paper's coverage.

This casual book-club style event is cosponsored by ASBPE and the Medill Journalism School alumni group, of which Roy is a member.

Date: Wednesday, March 26, 2008

Time: 7:00 p.m. - 9:00 p.m.

Borders - Braintree store
255 Grossman Drive
Braintree, MA
driving directions
If possible, please RSVP to David Wallace at Walk-ins are welcome.

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Thoughts on the Reed Business Information Sale

This will interest Waltham-based Reed employees (or anyone wondering about the job pool for B2B editors in New England): On the ASBPE National blog, former Purchasing staffer Tom Temin reflects on what made Reed/Cahners successful, and what might be next for the company now that Elsevier is divesting itself of that division.

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March 21: Taking Your Webcasts to the Next Level

Webcasts can boost readership and ad dollars and raise brand awareness, learn how B2B publications are gaining a competitive edge through webinars.

Find out what it takes to successfully produce compelling — and profitable — webinars for your trade magazine. Join the American Society of Business Publication Editors for a webinar on Friday, March 21, to get the inside scoop from top experts at Nielsen Business Media and InXpo.

Learn how to:
  • pick a compelling topic and present it for maximum impact.

  • involve print and online staff editors in content development and presentation of webinars.

  • manage the "church-state" divide and address common ethical issues when conducting webinars.

  • package and market online events for potential viewers and sponsors.

  • leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.
Meeting Details

When: Friday, March 21, from 1:00 p.m. to 2:00 p.m. EDT.

Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in a subsequent e-mail.

How to attend: To reserve your place, submit a completed reservation form (80K) by March 17th to or 201-221-8655 (fax). Questions may be directed to Steve Roll at 703-341-5926.

Charge: This webinar is $10.00 for all ASBPE members and $35.00 for nonmembers.

About the Presenters

Kristin Beaulieu is the Vice President of Client Services at InXpo, a leading provider of virtual online communities and tradeshows. She works with leading publishers such as Nielsen, The Wall Street Journal, CMP, IDG, Ziff Davis Enterprise and others to strategize their event businesses.

Kristin was formerly the Vice President of Digital Events for the Consumer Small Business Division of Ziff Davis Media. She managed two online event divisions for Ziff Davis: eSeminars and PCMagCast. eSeminars was launched in 2000 and grew steadily to become a highly profitable division of Ziff Davis with year-over-year exponential growth in revenue and events. In January 2006, PCMagCast was launched as the dedicated online event division of PCMagazine.

PCMagCast received both Gold and Bronze 2006 Folio: Fame Awards for "Best Online Events of the Year" for its "Security and Mobility Virtual Tradeshow" and the webcast, "Selecting and Setting up an HDTV Set". Additionally eSeminars received the 2005 Folio Fame Gold Award for "Best Online Event" for its Security Solutions Tradeshow "Protect Yourself Against Attacks."

Elliot Markowitz is Editorial Director of Nielsen Business Media Webcasts and Virtual Events and is responsible for the content of all web seminars across Nielsen's publications and brands. He is also Editorial Director of Nielsen's Small Business Resource Center and

Previously, Markowitz was Editorial Director of Ziff Davis Media eSeminars, where he helped build the company's eSeminar business and launched its award-winning Virtual Tradeshow concept. Markowitz is an 18-year publishing veteran and before Ziff Davis, he was Editor of Hotel Business magazine and HotelJournal. Before that he was Editor-in-Chief of CRM Magazine and the website and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's website as well as conducting live on-air interviews with key industry executives.

Markowitz also spent 11 years with CMP Media's award-winning weekly newspaper Computer Reseller News (CRN), where he held many key editorial positions including News Editor, Business Editor, and Senior Executive Editor. In 1999 he was named Editor of CRN, responsible for the entire editorial operation of the newspaper and in charge of coordinating its redesign and re-launch in June 2000. While at CRN Markowitz initiated many key alliances including the Industry Hall of Fame event in Las Vegas and the annual CRN/Raymond James Conference. Early in his career Markowitz was a news reporter on Long Island for the Massapequa Post.

He holds a B.A. in Journalism from Hofstra University and is a graduate of the Stanford Professional Publishing Course.

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