Participating in social networks like Facebook, LinkedIn, and Twitter is becoming a must for B2B publications, but managing your publication's presence on all of them can take up a lot of time. At this webinar, you'll learn:
- What the metrics are for figuring out where to concentrate your efforts.
- Whose province social networking is. Is it a function of marketing, editorial, or both?
- How you can best complement, not cannibalize or duplicate, the efforts on your main site.
- How to make sure any information you present is perceived as helpful, and not purely self-promotional.
- Ways to automate your participation – and when not to automate.
- What free or low-cost tools are out there to help you disseminate video, podcasts, discussion, slide shows, etc.
Erin Erickson, ASBPE Chicago board member and senior web editor at Putman Media in Itasca, Ill. She created UBrandMedia.com, a how-to website that aims to teach nontechnical people how to create, use and manage social media. In addition to consulting with small businesses on social media strategy, Erin has created several social networks of her own.
Lorna Li, an online marketer with expertise in social media, search engine marketing, and online reputation management. She is the founder of Search Marketing Salon, a growing LinkedIn network of over 5,000 search engine marketers. Lorna is currently part of the SEO Team at Salesforce.com. Her blog is Green Marketing 2.0.
Date: Friday, May 29
Time: 1:00–2:00 p.m. Eastern time
Where: Your computer. You will need a dial-in number, URL and access codes to participate.
Charge: This webinar is $10.00 for all ASBPE members and $35.00 for nonmembers.
How to register: To reserve your place, you must complete two steps:
1) submit payment; and
2) visit the web page where you will actually register.
Fill out our registration form (76K Word doc), submitting payment (credit card or check payable to ASBPE) to the contact listed on the form. Upon receipt of payment, you will receive an e-mail with the online registration link. A second e-mail will follow identifying the dial-in number, URL and access codes needed to join the webinar.