Oct. 24: Think Globally, Edit Locally

Our next chapter event covers the internationalization of B2B publishing, with four panelists sharing success strategies. Under discussion will be the risks and rewards of publishing internationally, the market potential, and the practical challenges of writing and editing for an international audience, among other topics.

The event will start with some time for networking at 5:00. The panel discussion starts at 5:30. It takes place at at the offices of Reed Business Information in Waltham.

Get details or RSVP.

IDG's Pat Kenealy on International B2B Media

Internationalization is the topic of Part II of minonline's interview with IDG CEO Pat Kenealy, reproduced here on IDG's web site. (I blogged about Part I of the interview here.) Among Kenealy's observations is that IDG's decentralized structure is a definite asset in launching international products, allowing the company as a whole to see the results of a wide range of approaches.

Kenealy also notes that different technology capabilites exist abroad, where people started using broadband Internet and 3G mobile phone systems
long before North America did. IDG's business units may roll out services in Southeast Asia or parts of Europe differently than they do here, but what they do in those areas of the world will very likely be preview of what's coming in the U.S. For instance, at some point, publishers launching new information products might immediately design them for delivery on wireless devices, instead of in print or on the web.

Kenealy does see differences among various audiences, though. In the article he notes that the audience for IDG's CIO brand tends to use web advertising when comparing products, whereas the PC World and Macworld audiences are more likely to use both print and online sources.
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