Only a month after IDG's CXO Media announced that it was suspending publication of CMO magazine, PennWell is discontinuing the print edition of Electronic Publishing, according to an exclusive report on the web site WhatTheyThink.com.
The report quotes EP editor Keith Hevenor as saying "Electronic Publishing has found good success with webcasts and e-newsletters, and the economics are more favorable on digital distribution. We plan to continue with those vehicles as well as other special projects."
Like Electronic Publishing, CMO has kept its web site up, but CXO Media has been more circumspect about its future. "...[T]he CMO site will remain live for the foreseeable future as we consider our options," CXO's Rob O'Regan noted in a comment on our post about CMO folding. And a look at CMO's site shows that only its blog is being updated for now.
As for EP, Hevenor cites consolidation in the magazine's target industry and the growing number of marketing options as factors that have helped to chip away at its print advertising. Hevenor also notes in the article, "Results for print advertising are harder to measure than many of these alternatives."
Another New England Magazine Folds
Comments:
Well, you can't really blame a magazine with a name like 'Electronic Publishing' for discontinuing its print version.
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# posted by 
: March 08, 2006 11:14 AM
: March 08, 2006 11:14 AM << Home
