Another New England Magazine Folds
The report quotes EP editor Keith Hevenor as saying "Electronic Publishing has found good success with webcasts and e-newsletters, and the economics are more favorable on digital distribution. We plan to continue with those vehicles as well as other special projects."
Like Electronic Publishing, CMO has kept its web site up, but CXO Media has been more circumspect about its future. "...[T]he CMO site will remain live for the foreseeable future as we consider our options," CXO's Rob O'Regan noted in a comment on our post about CMO folding. And a look at CMO's site shows that only its blog is being updated for now.
As for EP, Hevenor cites consolidation in the magazine's target industry and the growing number of marketing options as factors that have helped to chip away at its print advertising. Hevenor also notes in the article, "Results for print advertising are harder to measure than many of these alternatives."