TechTarget and Reed Business Information Sign Content Deal
It especially grabbed my attention because Reed Business Information U.S. (formerly Cahners Business Information) owns some electronics titles and could be considered something of a competitor to TechTarget. In fact, most of the Reed Business Information’s U.S. electronics books are based in Waltham, Mass., not far from TechTarget. (Up until a few years ago, Boston was the Reed/Cahners headquarters in the U.S.; the headquarters are now in New York City.)
TechTarget’s markets are a bit different from the American Reed magazines’. TechTarget focuses largely on software IT, whereas Reed’s cover mainly electronics manufacturing and design. Still, it’s interesting to speculate whether there could be any implications in this deal for the Reed's U.S. division.
As it happens, TechTarget VP of Editorial Mark Schlack has just signed on as the speaker at the ASBPE Northeastern Region Awards Banquet in Boston.
Here's a short item from BtoB Online on the deal.