ASBPE Book Highlights Hard-hitting Reporting From B2B Mags

ASBPE will launch its second book,* Journalism that Matters: How B2B Editors Change the Industries They Cover, July 21st at its two-day National Editorial Conference in Chicago.

The book looks in depth at how editors of business-to-business publications drive change in the industries they cover, with plenty of examples showing how of some great reporting was done. For instance:

There are 17 stories in the book, all by ASBPE members or from publications that have won Azbee or Tabbie awards.

For the launch, ASBPE immediate past president Rob Freedman, co-editor of the book with ASBPE D.C.'s Steven Roll, will discuss the book's origins and goals. Tom Freeman, editor of Legal Business, will recount the story behind the magzine's reporting on the U.K. court system.

Investigative reporting will also be the topic of another conference session. Chicago Tribune business reporter Mark Skertic will be the speaker at the session "Covering Public Companies: Digging Up the Numbers and Information That Matter." Skertic, a member of Investigative Reporters and Editors, will tell where to dig for information, including hidden information in SEC filings.

*ASBPE's first book was Best Practices of the Business Press, published in 2004.
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