The book looks in depth at how editors of business-to-business publications drive change in the industries they cover, with plenty of examples showing how of some great reporting was done. For instance:
- Government Computer News exposed extreme resume padding in the federal government.
- Daily Report for Executives pushed OSHA into reforming chemical handling disclosures.
- Reporting by U.K.-based Legal Business helped bring about reform in one of the U.K.'s most important courts.
For the launch, ASBPE immediate past president Rob Freedman, co-editor of the book with ASBPE D.C.'s Steven Roll, will discuss the book's origins and goals. Tom Freeman, editor of Legal Business, will recount the story behind the magzine's reporting on the U.K. court system.
Investigative reporting will also be the topic of another conference session. Chicago Tribune business reporter Mark Skertic will be the speaker at the session "Covering Public Companies: Digging Up the Numbers and Information That Matter." Skertic, a member of Investigative Reporters and Editors, will tell where to dig for information, including hidden information in SEC filings.
*ASBPE's first book was Best Practices of the Business Press, published in 2004.