ASBPE Conference Postmortem
Take a look at the comments to Dave's post, too. They're worth reading. There's an exchange about the extra work blogs create for editors and the issue of extra compensation. And on the topic of blogging and workloads: In the first comment to Dave's post, ASBPE Boston board member (and B2B blogger) Sue Pelletier points out that editors can get some of the bonding-with-your-audience benefits of a blog by commenting on industry listservs. I don't think she meant it to be a substitute for blogging, but if you want to interact more with your audience, participating in listservs is one relatively low-effort option. (ASBPE national treasurer Ira Pilchen made a similar point to me after the panel, noting that leaving comments on others' industry blogs can help keep you in the dialogue with others in the industry you cover. ) And in his presentation, Paul Conley pointed out that even if you don't want to add a blog to your magazine's web site, you should be thinking about becoming more bloglike by providing readers with the ability to post comments about on your stories online.
Also, here's coverage of Crain Communications president Rance Crain's keynote speech from BtoBOnline, in which he encouraged editors to add to their skills and embrace new media. (BtoB is owned by Crain Communications.)