The Kansas City Chapter of ASBPE has been posting summaries ASBPE's National Editorial Conference
sessions on its blog. I'll blog a little bit about the conference myself, and ASBPE members can look for more conference coverage in upcoming issues of ASBPE's newsletter
. But in the meantime, here is the KC coverage to date. It's well worth reading.
Update, 12:48 p.m.:
- Digital magazines: Do they do more than just save circulation money?
Includes some results of a digital publishing survey--for instance: Readers had a 10 to 1 preference in sharing articles in digital rather than print.
- Magazine of the Year case studies.
Tips on running a magazine from CSO and Computerworld. For example: The idea puddle--CSO maintains a communal Word file, and the editors add ideas to it.
- Making covers noticed, read and useful.
A four-point approach from Robert Ayers and John Johanek and of Publication Design.
- Marketing myopia, journalism-style.
In his keynote speech, Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age, said B2B magazines should understand it's possible to make as much money on the web as they do in print by organizing the sales force.
- Resolving ethics issues: A town hall meeting.
Based on ASBPE's ethics research and some real-life scenarios, panel and audience discussed possible approaches to ethical dilemmas. Rance Crain discussed an ethical issue at his own magazine, Advertising Age, in which the sales team sold a mock front page of its magazine to an advertiser.
- Covering public companies:
Digging up the numbers and information that matter.
Mark Skertic, business reporter for the Chicago Tribune and member of Investigative Reporters and Editors, gave a primer on what to look for when searching through SEC filings. For instance: Proxy statements often tell which direction a company is going; a company files an 8K when there is a major event such as a sale of assets, a change in management or a judgment in a major lawsuit.
There's now a link to all of Kansas City chapter's conference summaries
. More will be added, so you can check the KC conference summary page in the next few days and weeks for new posts.