- Digital magazines: Do they do more than just save circulation money?
Includes some results of a digital publishing survey--for instance: Readers had a 10 to 1 preference in sharing articles in digital rather than print. - Magazine of the Year case studies.
Tips on running a magazine from CSO and Computerworld. For example: The idea puddle--CSO maintains a communal Word file, and the editors add ideas to it. - Making covers noticed, read and useful.
A four-point approach from Robert Ayers and John Johanek and of Publication Design. - Marketing myopia, journalism-style.
In his keynote speech, Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age, said B2B magazines should understand it's possible to make as much money on the web as they do in print by organizing the sales force. - Resolving ethics issues: A town hall meeting.
Based on ASBPE's ethics research and some real-life scenarios, panel and audience discussed possible approaches to ethical dilemmas. Rance Crain discussed an ethical issue at his own magazine, Advertising Age, in which the sales team sold a mock front page of its magazine to an advertiser. - Covering public companies:
Digging up the numbers and information that matter.
Mark Skertic, business reporter for the Chicago Tribune and member of Investigative Reporters and Editors, gave a primer on what to look for when searching through SEC filings. For instance: Proxy statements often tell which direction a company is going; a company files an 8K when there is a major event such as a sale of assets, a change in management or a judgment in a major lawsuit.
Missed the ASBPE Conference? Here's a Recap
The Kansas City Chapter of ASBPE has been posting summaries ASBPE's National Editorial Conference sessions on its blog. I'll blog a little bit about the conference myself, and ASBPE members can look for more conference coverage in upcoming issues of ASBPE's newsletter. But in the meantime, here is the KC coverage to date. It's well worth reading.
