Tony Silber, editor and publisher of Folio:, will join Ellis Booker, editor of Crain Communications’ BtoB and Media Business, and Jeremy Greenfield, editor of min’s b2b, for a look at how our publications are doing .
|Reporting on the reporters. From left: Ellis Booker, editor, Crain Communications’ BtoB and Media Business; Jeremy Greenfield, editor, min’s b2b; and Tony Silber, editor/publisher, Folio:.|
Topics covered will include:
- How to maintain the balance between editorial and advertising in an environment of small staffs and extra advertising pressure.
- The need for editors to be brand managers. What is the job description? Must editors oversee the marketing message of all their products?
- How to streamline editorial and production workflows given increased workloads. Is software the answer?
- The job description for an editor today and tomorrow. What kind of extra training must the editor now have and how will they get it?