An update (admittedly belated) on the now-defunct CMO magazine, which was based in Framingham:
Paul Conley reported last month that former CMO editor-in-chief Rob O'Regan has a blog called Magnosticism, where he blogs mainly about marketing and advertising. But the blog also houses some of the content from CMO. Since CMO's closing, the articles are is no longer available from CXO Media, but the company has given O'Regan permission to reproduce them on his blog.
You may remember that CMO won ASBPE's Magazine of the Year award in its first year in existence.
In the same post, Conley notes that Ryan Block, editor in chief of the blogazine Engadget, has posted an open letter to the industry about IntelliTXT-style pop-up ads that appear on keywords on some web sites' stories.
You can read our previous posts on the subject of IntelliTXT here.
Paul Conley reported last month that former CMO editor-in-chief Rob O'Regan has a blog called Magnosticism, where he blogs mainly about marketing and advertising. But the blog also houses some of the content from CMO. Since CMO's closing, the articles are is no longer available from CXO Media, but the company has given O'Regan permission to reproduce them on his blog.
You may remember that CMO won ASBPE's Magazine of the Year award in its first year in existence.
In the same post, Conley notes that Ryan Block, editor in chief of the blogazine Engadget, has posted an open letter to the industry about IntelliTXT-style pop-up ads that appear on keywords on some web sites' stories.
You can read our previous posts on the subject of IntelliTXT here.
Labels: Advertising, Boston/New England, Ethics, IntelliTXT, The Business of Publishing, Web
