With traditional publishing models under assault, a growing number of organizations are pinning their hopes on a mixed-product portfolio that embraces print, the web and conferences – also known as Integrated Media.
Our panel of experts, drawn from both the publishing industry and the “buy” side, will discuss ideas on:
- how to align and balance different media to serve a target audience and achieve financial goals.
- how to assemble, sell, and manage portfolios of print/web/conference products for their audiences,
- how media buyers see these portfolios, and
- how readers actually want to consume information.
- Julia King, executive editor, events/national correspondent, Computerworld.
- Gary Beach, publisher, CIO magazine.
- David Rudzinsky, vice president and chief information officer, Hologic Inc.
- Paul Hoy, global manufacturing industry leader, Cognos Inc.
Meeting Details
Where:
Crowne Plaza HotelWhen: Wednesday Dec. 12, 2007
1360 Worcester Street (Route 9)
Natick, MA 01760
Directions
Networking: 6:00-7:00 p.m.Tickets include dinner and dessert. A cash bar will be available.
Dinner: 7:00-7:30
Panel Discussion: 7:30-8:45
Q&A: 8:45-9:15
Menu: Grilled Marinated Chicken Breast with Dijon Mustard, Field Green Salad with Sherry Vinaigrette. Dessert: Fresh Fruit and Berries with Vanilla Cream
Cost:
Nonmembers: $75Reservations must be received by Dec. 4. Please mail your check, payable to "ASBPE-New England Chapter," to:
Members: $65
Tables of 8: $500
Half-Tables of 4: $250
Alan EarlsFor further information or to pay by credit card, contact Alan at 508 528 6930 or email alan.earls@comcast.net.
222 Pond St.
Franklin, MA 02038
Update, Nov. 27, 2007: The above has been updated to reflect that Paul Hoy of Cognos Inc. will replace Sharon Ward of Microsoft as a panelist.
Nov. 28: The reservation has been extended by three days, to Dec. 4.
Labels: ASBPE Educational Programs, New Product/Content Development, State of the Industry, Technology, The Business of Publishing, Web
