The year ahead presents unprecedented challenges – and opportunities – for B2B publishing.
Join the ASBPE Boston Chapter for our annual State of the Industry panel discussion with representatives from B2B sales and editorial as well as a media buyer and a reader.
Because budgets are tight, we decided to change the format of this annual event so that you can attend for free. Instead of preceding the panel discussion with a formal banquet, we'll start off with a social hour. Complimentary refreshments and sandwiches will be served.
David Brousell, editor-in-chief for Managing Automation magazine, will moderate the panel.
Update, Dec. 16, 2008: Panelists for our Jan. 6 meeting at the Wellesley Public Library will include:
- Dr. Steven Vidakovic, associate research fellow in technology and knowledge integration at Pfizer (Managing Automation reader)
- Isabelle Kane, media director, PJA Advertising & Marketing, which has been BtoB magazine's top small agency of the year for three years running.
- Mark. A. Davidson, VP of global marketing, at Wonderware, an Invensys unit
- Tim Reason, editorial director, CFO.com
- Gary Beach, publisher emeritus, CIO magazine
Time: Social hour, 6:00-7:00 p.m.; program begins at 7:00 p.m.
Location:
Wellesley Free Public Library – Wakelin Conference RoomQuestions? Want to attend? This event is open to both members and nonmembers. However, please RSVP if you plan to attend the social hour from 6:00-7:00 by emailing Alan Earls at alan.earls@comcast.net. You may reach him by phone at (508) 528-6930.
530 Washington Street
Wellesley, Massachusetts 02482
phone 781-235-1610
Transportation:
The Wellesley Library is a few minutes from the Turnpike/I-95 interchange and easily accessible from the Wellesley Square stop on the MBTA Framingham-Worcester commuter rail line. The stop is approximately two blocks to the west of the library.
Driving directions.
Parking information:
There is a parking lot in back of the library. There is also an underground parking garage exclusively for library users. If you park in the garage, you may access the library by elevator or a staircase that brings you into a lobby area.
Postscript: For some ideas on what B2B publications can do now to weather the recession, don't miss Tonie Auer's recent blog post on the ASBPE National Blog.
For help on a personal level, take a look at this slide show from BusinessWeek.com, 20 Tips for Career Survival: Preventive and Preemptive.
Labels: ASBPE Educational Programs, State of the Industry, The Business of Publishing
