Save the Date!
Dec. 7 State of the Industry Dinner Covers Digital Media

On the evening of Thursday, Dec. 7, the chapter will host its annual State of the Industry dinner. This year's theme is Digital Media: Transition or Transformation?

The move to the web by business publishing companies is at a crossroads. Every company is doing it to some extent, but different organizations are taking a different approach and pace. Our panel will address whether this is a transition that can be pursued in an orderly, business-as-usual fashion or whether more radical means are necessary. Specific topics that may be addressed include:
  • What are the risk and rewards and how can you leverage your existing strengths?
  • What end state should you aim for in terms of dividing assets and resources amongst print and web?
  • What digital products should you build?
  • How can you create value-based differentiation?
  • What will your staffing needs be?
  • What are appropriate success metrics?

The event will take place at the Holiday Inn Newton; panelists and other details to be announced.

Update, Nov. 8, 2006: Panelists, time, and other details have been finalized. Here's the info.

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