- Tech Target's Maryfran Johnson said that at a recent Web 2.0 conference she attended, it was comforting for the audience to find out that even the big guys like Time Warner and Yahoo haven't figured out everything about the web.
- CFO's Tim Reason noted that publishers tend to look at the home page of the web site and think that that's their product. In reality, it's likely that a majority of visitors -- at CFO, 86% -- arrive at the site directly on the article or page they're interested in via an e-mail newsletter or other link and never even see the home page.
- CIO's Gary Beach questioned who was driving delivery of online content. "If we put anything video out there, any advertisers will buy it," he said. But whether his audience really wants to watch video online is another matter.
- Reed Business Information's Steve Moylan noted that there was a lot less overlap between print and online than they had originally assumed.
Correction, 12/12/06: Maryfran Johnson is no longer with Tech Target. She now has her own business, Maryfran Johnson & Associates, which provides services related to events.
Labels: ASBPE Educational Programs, New Product/Content Development, State of the Industry, Technology, The Business of Publishing, Web
