- Internet marketing expert Prescott Shibles is against the use of paid links in edit copy, but is open to the idea that there might be a different implementation for InTelliTXT and similar services that would not be unethical.
- Wooden Horse Publishing's Meg Weaver wonders if magazines will be replaced by "ad platforms." She cites an article on AdAge.com, "Publishers Move Into Agency Territory and Marketers Take Notice" (registration required to read article abstract; subscription or pay-per-article access required to read entire article). Weaver notes that consumer publisher Hachette Filipacchi Media US has purchased Internet ad company Jumpstart Automotive Media, while Meredith has purchased two interactive ad agencies and a marketing firm.)
Here's a paragraph grabbed from Weaver's article:Meredith's president of its publishing group, Jack Griffin, summed up the new direction of today's large magazine publishers when talking about his own company: "What we're doing is equipping Meredith to be a robust marketing-communications provider."
Labels: Advertising, Ethics, IntelliTXT, The Business of Publishing, Web
