The deadline to register for our Dec. 12 State of the Industry banquet has been extended to Dec. 4. The dinner will feature a panel discussion on Integrated Media--a mixed product portfolio that embraces print, the web and conferences. Discussion topics will include:
- how to align and balance different media to serve a target audience and achieve financial goals.
- how to assemble, sell, and manage portfolios of print/web/conference products for their audiences,
- how media buyers see these portfolios, and
- how readers actually want to consume information.
The event will be held at the Crowne Plaza Boston in Natick, which is located just off Exit 13 on the Massachusetts Turnpike (I-90), across the street from the new
Natick Collection mall.
Get details on the banquet.Labels: ASBPE Educational Programs, New Product/Content Development, State of the Industry, Technology, Web
