ASBPE's Feb. 26 webinar will provide a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor. Speaker Rob Freedman produces and edits some 40 videos a year.

Other aspects of the video process will be covered but the focus is on editing with the standard editing platform: Final Cut Express. We will walk through the actual editing process of a short video.

We will show you how to:

• Transfer video from your camera to the editing platform
• Edit video to create a sequence (Final Cut's term for the edited video)
• Add transitions
• Add music
• Add voiceovers
• Enhance badly shot or lighted footage
• Export to a playable file

Rob Freedman, senior editor of Realtor Magazine, has recently made the crossover to multimedia journalism and will offer his “been there, lived through that” experience so you can learn his lessons — and avoid his mistakes.

Date: Friday, February 26, 2010

Time: 12:30 to 2:00 p.m. EST

Location: Your desktop

Cost: $20 for ASBPE members, $45 for nonmembers

To register: Go to www.asbpe.org/webinars

Labels: ASBPE Educational Programs, Technology, Webinars

• What the metrics are for figuring out where to concentrate your efforts.
• Whose province social networking is. Is it a function of marketing, editorial, or both?
• How you can best complement, not cannibalize or duplicate, the efforts on your main site.
• How to make sure any information you present is perceived as helpful, and not purely self-promotional.
• Ways to automate your participation – and when not to automate.
• What free or low-cost tools are out there to help you disseminate video, podcasts, discussion, slide shows, etc.

Panelists will be:

Erin Erickson, ASBPE Chicago board member and senior web editor at Putman Media in Itasca, Ill. She created UBrandMedia.com, a how-to website that aims to teach nontechnical people how to create, use and manage social media. In addition to consulting with small businesses on social media strategy, Erin has created several social networks of her own.

You can connect with Erin on Twitter, Facebook, or LinkedIn.

Lorna Li, an online marketer with expertise in social media, search engine marketing, and online reputation management. She is the founder of Search Marketing Salon, a growing LinkedIn network of over 5,000 search engine marketers. Lorna is currently part of the SEO Team at Salesforce.com. Her blog is Green Marketing 2.0.

Connect with Lorna on Twitter, Facebook, or LinkedIn, or subscribe to her FriendFeed.

Webinar Details

Date: Friday, May 29

Time: 1:00–2:00 p.m. Eastern time

Where: Your computer. You will need a dial-in number, URL and access codes to participate.

Charge: This webinar is $10.00 for all ASBPE members and $35.00 for nonmembers.

How to register: To reserve your place, you must complete two steps:

1) submit payment; and
2) visit the web page where you will actually register.

Fill out our registration form (76K Word doc), submitting payment (credit card or check payable to ASBPE) to the contact listed on the form. Upon receipt of payment, you will receive an e-mail with the online registration link. A second e-mail will follow identifying the dial-in number, URL and access codes needed to join the webinar.

Labels: Social Networking, Technology, Web, Webinars

If you missed our Guide to Creating the Next New-Media Resource webinar today, you might want to check out ASBPE's Twitter page for a few highlights from the presentation, plus some related links.

Update, 12/4/08: See a recap of some of the key points from the webinar on the ASBPE National Blog.

Labels: ASBPE Educational Programs, Career Development, The Business of Publishing, Web, Webinars

On Nov. 17, Harry McCracken and Joe Pulizzi will give advice on launching a successful new-media venture. Read posts by and about McCracken and Pulizzi on the ASBPE National Blog.

The advent of the Internet has made it easier and less costly than ever for writers and editors to connect with a niche audience. It also has dramatically increased the value of their skills, enabling smart writers and editors to reach millions of people, as well as make money doing so, without the backing of a large media company.

During a Webinar brought to you by ASBPE, you'll learn from Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and Joe Pulizzi, founder and chief content officer of the search community site Junta42, how to:

• develop an effective marketing strategy to promote your content;
• identify, and participate in, online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to online communities who are likely to value your expertise;
  
• leverage the power of "free";
• and build successful permission-based marketing initiatives.

If you aim to learn how you can create a compelling B2B editorial brand on your own, then we invite you to set aside time for our webinar.

Webinar Details

Date: Monday, Nov. 17
Time: 1:00 p.m. Eastern time
Duration: 60 minutes
To register: Click here.
Cost: This Webinar is $10.00 for all ASBPE members and $35.00 for nonmembers.

About the Moderator

JOE FLEISCHER has more than 12 years of experience as a writer and editor covering a wide range of topics related to customer care. He is a sought-after speaker and moderator at leading customer care events. He has developed and moderated numerous conference sessions, workshops and Webcasts, with the aim of helping companies to improve their communication with customers.

With Brendan Read, Mr. Fleischer is the coauthor of the book The Complete Guide to Customer Support.

About the Presenters

HARRY MCCRACKEN is the founder and editor of Technologizer, a Web site and community about personal technology that reaches 400,000 unique visitors a month. Prior to launching Technologizer in July 2008, he served as editor-in-chief of PC World, the world's largest computing magazine, and its Web site, from 2003 to 2008. McCracken earned American Business Media's Timothy White Award for Editorial Integrity in 2008. He was named to Folio: magazine's Folio:40 list of media movers and shakers in 2008, and was one of min Magazine's 21 Most Intriguing People in 2008. McCracken's PC World editorials won American Business Media's Jesse H. Neal award in 2008.He has appeared as a technology expert on ABC, the BBC, CBS, NBC, the History Channel, and many other TV and radio outlets, and has written for Family Circle, Popular Science, Slate, USA Today and other publications.

JOE PULIZZI, a thought leader, speaker, writer and evangelist for content marketing and custom publishing, is founder and chief content officer for Junta42, a content marketing and custom publishing on-line resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Voted American Business Media's "Custom Media Innovator of the Year," Joe is also president of Z Squared Media LLC, a content marketing consulting firm for marketers and publishers. In addition, Joe is coauthor of the book Get Content. Get Customers, which helps teach businesses why and how to create their own compelling content to drive their businesses.

Update, 12/4/08: See a recap of some of the key points from the webinar on the ASBPE National Blog.

Labels: ASBPE Educational Programs, New Product/Content Development, Technology, The Business of Publishing, Web, Webinars

Chances are your readers are rethinking how they do business to minimize their industry’s environmental impact. Companies have become more aware of environmental issues — especially climate change — and that's impacting editorial coverage and priorities, including the allocation of staff resources.

You'll get some good ideas about how to cover these issues by attending ASBPE's next webinar, The Disruptive Power of Green. Among the topics covered:

• how other B2B reporters are creatively seeking out stories on the environment, sometimes producing reforms that make business more environmentally friendly.
  
  
• how to help your audience navigate new environmental laws.
  
  
• how to help them respond to demand from consumers and business partners for green initiatives.

The discussion will be led by ChemicalWeek’s Robert Westervelt and Ward’s David Zoia, both of whom are breaking new ground in this area.

Webinar Details

Date: Thursday, June 26, 2008

Time: 2:00-3:00 p.m. Eastern time

Where: Your computer. You will need a dial-in number and access code to participate. You will receive the dial-in number and access code in a subsequent e-mail message after you register for this Webinar.

How to register: You can register online for this Webinar at eventcallregistration.com/reg?cid=2927t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.

Charge: $15.00 for all ASBPE members; $35.00 for nonmembers.

Labels: ASBPE Educational Programs, Management, Reporting, Webinars

Webcasts can boost readership and ad dollars and raise brand awareness, learn how B2B publications are gaining a competitive edge through webinars.

Find out what it takes to successfully produce compelling — and profitable — webinars for your trade magazine. Join the American Society of Business Publication Editors for a webinar on Friday, March 21, to get the inside scoop from top experts at Nielsen Business Media and InXpo.

Learn how to:

• pick a compelling topic and present it for maximum impact.
  
  
• involve print and online staff editors in content development and presentation of webinars.
  
  
• manage the "church-state" divide and address common ethical issues when conducting webinars.
  
  
• package and market online events for potential viewers and sponsors.
  
  
• leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.

Meeting Details

When: Friday, March 21, from 1:00 p.m. to 2:00 p.m. EDT.

Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in a subsequent e-mail.

How to attend: To reserve your place, submit a completed reservation form (80K) by March 17th to b2beditor@gmail.com or 201-221-8655 (fax). Questions may be directed to Steve Roll at 703-341-5926.

Charge: This webinar is $10.00 for all ASBPE members and $35.00 for nonmembers.

About the Presenters

Kristin Beaulieu is the Vice President of Client Services at InXpo, a leading provider of virtual online communities and tradeshows. She works with leading publishers such as Nielsen, The Wall Street Journal, CMP, IDG, Ziff Davis Enterprise and others to strategize their event businesses.

Kristin was formerly the Vice President of Digital Events for the Consumer Small Business Division of Ziff Davis Media. She managed two online event divisions for Ziff Davis: eSeminars and PCMagCast. eSeminars was launched in 2000 and grew steadily to become a highly profitable division of Ziff Davis with year-over-year exponential growth in revenue and events. In January 2006, PCMagCast was launched as the dedicated online event division of PCMagazine.

PCMagCast received both Gold and Bronze 2006 Folio: Fame Awards for "Best Online Events of the Year" for its "Security and Mobility Virtual Tradeshow" and the webcast, "Selecting and Setting up an HDTV Set". Additionally eSeminars received the 2005 Folio Fame Gold Award for "Best Online Event" for its Security Solutions Tradeshow "Protect Yourself Against Attacks."

Elliot Markowitz is Editorial Director of Nielsen Business Media Webcasts and Virtual Events and is responsible for the content of all web seminars across Nielsen's publications and brands. He is also Editorial Director of Nielsen's Small Business Resource Center and Mediajobmarket.com.

Previously, Markowitz was Editorial Director of Ziff Davis Media eSeminars, where he helped build the company's eSeminar business and launched its award-winning Virtual Tradeshow concept. Markowitz is an 18-year publishing veteran and before Ziff Davis, he was Editor of Hotel Business magazine and HotelJournal. Before that he was Editor-in-Chief of CRM Magazine and the destinationCRM.com website and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's website as well as conducting live on-air interviews with key industry executives.

Markowitz also spent 11 years with CMP Media's award-winning weekly newspaper Computer Reseller News (CRN), where he held many key editorial positions including News Editor, Business Editor, and Senior Executive Editor. In 1999 he was named Editor of CRN, responsible for the entire editorial operation of the newspaper and in charge of coordinating its redesign and re-launch in June 2000. While at CRN Markowitz initiated many key alliances including the Industry Hall of Fame event in Las Vegas and the annual CRN/Raymond James Conference. Early in his career Markowitz was a news reporter on Long Island for the Massapequa Post.

He holds a B.A. in Journalism from Hofstra University and is a graduate of the Stanford Professional Publishing Course.

Labels: ASBPE Educational Programs, New Product/Content Development, Technology, Web, Webinars

ASBPE has moved the Azbee Awards of Excellence entry deadline from Feb. 1 to Feb. 15.

2/15/08 update: The deadline has been extended once more, to Feb. 22, due to server problems caused by the high volume of entries today.

Also, ASBPE is offering a free webinar to familiarize people with the new online entry process on Jan. 18 at 1:00 p.m. Eastern Standard Time. To sign up, email b2beditor@gmail.com.

Other resources that can help you out with your awards entries include a free tip sheet, "Secrets to Winning Azbee Awards" (96K PDF; available to everyone) and a slide presentation from the "Editorial Winners Tell All" webinar in December (the slides are for members only, but still free).

Labels: Azbee Awards, Webinars

With the Azbee Awards of Excellence coming up, I thought people would probably be interested in knowing about two resources that can help their chances of bringing home a plaque, or even a Magazine- or Web-Site-of-the-Year trophy. Fostering an award-winning culture, or even paying special attention to the entry statement, can have an impact on whether your submissions are successful or not. Most of these tips apply to any awards competition, not just the Azbees.

• First, there's the new ASBPE Tip Sheet, "Secrets to Winning Azbee Awards."
  
  Tip Sheets, compilations of practical advice from national and chapter ASBPE meetings and other sources, are a new benefit for ASBPE members. But this first Tip Sheet is available to everyone.
  
  
• ASBPE members can get a slide presentation from our recent webinar, "Editorial Winners Tell All."
  
  This webinar featured advice from multi-award-winners Don Tennant (VP/editorial director of Computerworld and InfoWorld) and Boyce Thompson (editorial director of Hanley Wood's Builder, Multifamily, and Technology magazine groups). Thompson's detailed slides from the webinar are available to members.

Update, 1/11/08: The deadline for submitting Azbee entries has been changed to Feb. 15. Also, we'll be offering a free webinar on the new online entry process on Jan. 18 at 1:00 p.m. Eastern Standard Time. To register, email b2beditor@gmail.com.

Update, 2/15/08: Due to online entry-submission problems caused by high server traffic today, ASBPE is moving the deadline one week later, to Feb. 22. Over the weekend we'll be taking steps to help prevent further problems.

Labels: Azbee Awards, Webinars

With the deadline for entries in ASBPE's Azbee Awards of Excellence looming, it's a good time to start thinking about what you should enter.

On Dec. 14, ASBPE is hosting a webinar with two multiple-award winners, IDG's Don Tennant (vice president and editorial director of Computerworld and InfoWorld) and Hanley-Wood's Boyce Thompson. They'll talk about how the awards have affected them and their publications, why they chose the articles they entered, how to build award potential into the articles you write or edit, and how you can apply the standards of editorial competitions to your work on a daily basis.

This webinar is free to ASBPE members and nonmembers alike.

Azbee Award Webinar details.

Update, 1/11/08: The awards entry deadline is Feb. 15, 2008. ASBPE is hosting another free webinar -- this one's an overview of the new online entry process. It takes place Jan. 18 at 1:00 p.m. Eastern Standard Time. To sign up, email b2beditor@gmail.com.

Update, 2/15/08: The entry deadline has been changed to Feb. 22, 2008. Because of the volume of people using the online submission system today, many were receiving server error messages. Over the weekend we'll be moving the system to a new server, and we're extending the deadline to make sure all those who had trouble today are able to get their entries in.

Labels: ASBPE Educational Programs, Azbee Awards, Webinars

Labels: ASBPE Educational Programs, Management, Web, Webinars

On Thursday, May 10, ASBPE will present a webinar titled "Uncovering Scoops With Basic Financial Analysis Techniques."

The webinar will cover topics such as:

• why a company's stock price does not tell the whole story,
• factors to consider when writing about the financial viability or competence of a particular company,
• a simple formula for calculating whether a company is likely to remain as a going concern in the short term, and
• how to spot signs of financial foul play.

The webinar takes place Thursday, May 10, from 1:00 to 2:30 p.m. EDT. The audio portion of the program will be done via phone. When you register, an audio conference dial-in number and access code will be provided.

The cost for the webinar is $25.00. To reserve your place, e-mail DC ASBPE President Steve Roll at b2beditor@gmail.com.

Details about the May 10 webinar and past ASBPE webinars.

Labels: ASBPE Educational Programs, Career Development, Reporting, Tips, Webinars

For ASBPE's second webinar, editor and teacher Steve Ross will explain how to interpret a balance sheet and other crucial company reports. He'll be showing attendees

• How to find out crucial corporate information when on deadline, and methods to use when you have more time to dedicate to story development.
• How to obtain and understand corporate statements, reports and balance sheets.
• How to convey the significance of the numbers to your audience as you report on financial issues.

If you register and pay by February 22, you get a discount. The discounted price is $25 for ASBPE members and journalism students with a photocopy of current ID; $30 for nonmembers. If you register after February 22, the cost is $30 for ASBPE members and journalism students and $35 for nonmembers.

“Investigating a Company” webinar details.

In ASBPE's first webinar, Ross taught attendees ways to use Excel to do financial analysis when reporting on a company. A recap of that session is here. A DVD of the session can be purchased by contacting ASBPE at info@asbpe.org or (630) 510-4588.

Labels: ASBPE Educational Programs, Career Development, Reporting, Webinars

On Dec. 14, ASBPE's Washington, D.C., and New York City chapters jointly sponsored a web seminar on using Excel as a reporting tool to analyze corporate finances -- the first webinar ever presented by ASBPE

The presenter was Steve Ross, editor-in-chief of Broadband Properties and a teacher of business writing at the Harvard Extension School. Ross walked participants through exercises in calculating key business indicators such as profit margin, earnings per share, price-earnings ratio, and return on investment. He also pointed out a few possible errors in analysis that might easily trip up a novice financial reporter. You can read a recap of the session here.

If you missed the webinar, don't worry -- there's still an opportunity to participate. Two more financial-reporting webinars will be offered n March 2 and in early May. You can always find out the latest about ASBPE webinars here.

Update, 2/12/07: You can order a DVD of the seminar by contacting ASBPE at info@asbpe.org or (630) 510-4588.

This post has been changed to show the latest dates for our next webinars. The webinars will deal with financial reporting, but will not cover the same material as the December webinar described above. In addition, this post has been changed to reflect the fact that the seminars offered have a web component. (They were previously referred to as "teleseminars.")

Labels: ASBPE Educational Programs, Reporting, Webinars

Another report from ASBPE Kansas City's recent Magazine Boot Camp:

Ron Johnson, an assistant journalism professor at Kansas State University, took on the role of bad cop, grilling attendees with a grammar and style quiz. Johnson led the Boot Camp session “Brushing up on AP style and advanced editing techniques.”

Johnson inventoried some of his style pet peeves:

• The words major, unique, reaction and impact -- all are overused.
• Using parentheses inside quotes -- for three reasons:
• The parenthetical detracts from the accuracy of quotes.
• It’s weak writing.
• It makes the source appear stupid.

He also recommended his favorite dictionary and gave advice to copy editors on working with writers.

For more on Johnson's session, see "Catch bad copy" from the ASBPE Kansas City blog.

Labels: ASBPE Educational Programs, Editing, Tips, Webinars